Media Studies

Media Studies

Form 7 (NCEA Level 3):

Pre-requisites: Form 7 Media Studies is a course that is suitable as:

  • A complementary subject to students who intend to study English in Form 7.
  • A replacement subject for students who have successfully studied English in Form 6 but are interested focusing on media.

Report writing is a major focus of the course, and four of the six standards are internally-assessed. This will involve a substantial course work load. This course is mostly theory-based, with a strong research focus. Media Studies draws on elements of English, History, Sociology, and Psychology.

Recommended achievement levels:

  • Students averaging over 55% in Form 6 School English or History or Classical Studies examinations have an appropriate achievement level to study Form 7 (NCEA Level Three) Media Studies.
  • Students averaging 45-55% in Form 6 School English examinations may find Form 7 (NCEA Level 3) Media Studies difficult.
  • Students averaging under 45% in English Studies are not recommended to take Form 7 (NCEA Level 3) Media Studies.
  • Students who have passed two or more essay-based standards in English or History or Classical Studies are more likely to have an appropriate achievement level to study Form 7 (NCEA Level 3) Media Studies.

Course description/aims: The following three strands are used to structure the learning objectives for Media Studies.

Media in Society: Students explore how the media operates within societal contexts and how they themselves can understand the place of media in society. These societal contexts can include historical, economic, social, cultural, and political perspectives. Students learn to understand their own relationship with the media in order to act as critical, active, informed and responsible citizens.

Reading Media Texts: Students study, and apply, media language and media texts. The analysis of the content of media texts, using appropriate media terminology, gives students the ability to understand how meanings are created in texts. Students look at groups of texts (genre), structures of texts (narrative), and they learn the skills of close reading so they can respond to the products of others as well as their own.

Media Production - Students learn to make media products that can entertain, inform, and challenge. They explore, develop, and communicate ideas through the development of their skills in the use of media technology. In the process, they use language, symbols, and structures to create meaning. In reflecting on their own and others' products, students develop their production skills.

Course outline: This Media option seeks to give students the tools necessary for a career in the media - particularly journalism. It also seeks to develop perceptive and critical students who will question the media around them and become 'active' global citizens.

Students will learn about: industry practices, how meaning is constructed by those who report the news, the role that advertising plays in New Zealand, and students will research and create their own publishable feature article.

Methods of assessment: NCEA Level 3 Media Studies has six achievement standards:

  • 3.1 - Demonstrate understanding of an aspect of a media industry [4 credits, External]
  • 3.2 - Demonstrate understanding of the meaning of a media text through different readings [3 credits, Internal]
  • 3.3 - Demonstrate understanding of the media representation of an aspect of New Zealand culture or society [3 credits, Internal]
  • 3.4 - Demonstrate understanding of a relationship between a media genre and society [4 credits, External]
  • 3.7 - Demonstrate development in the media [3 credits, Internal]
  • 3.8 - Write a media text to meet the requirements of a brief [3 credits, Internal]

Continuation of subject: Tertiary studies in Communication, Broadcasting and the Arts.

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